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Small Business Articles
Robert Gerrish
Small Business Coach & Author

Robert Gerrish has owned businesses in London and Sydney. He is currently working as a business coach helping fellow entrepreneurs to succeed in their business. Robert has a background in Marketing and Business development. He has columns regularly published in several newspapers and business magazines.
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Articles by Robert Gerrish Articles by Robert Gerrish

Are you Marketing or Educating?
Robert Gerrish Marketing Article
If you're forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you've fallen into the innovator trap.
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Avoiding the ‘always available’ trap
Robert Gerrish Small Business Article
Well don’t we just have it all at our fingertips these days? Mobile telephony, satellite monitoring, wireless go anywhere internet connection, SMS and ‘always on’ email straight to our palm devices. As soloists, there’s no excuse for failing to stay in touch with our work (and our clients) regardless of where we are or when. The marketers of course, would have us believe this is all good.
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Avoiding Procrastination - Just Do it!
Robert Gerrish Motivational Article
I've borrowed Nike's slogan as the title to this piece because the topic itself - procrastination and how to avoid it - sounds far too uninspiring and when we're in the procrastination pit, we need all the help we can get!
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Making the Most of Your Existing Customer Base
Robert Gerrish Customers + Marketing Article
For many, one of the greatest moments in business is the joy of attracting a new customer or client. In such circumstances it is easy to get so caught up in the excitement, that we forget to spend time on realising the value of one of our business's best assets - our existing client base.
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Top 10 Customer Service Tips for Entrepreneurs
Robert Gerrish Customers + Entrepreneur Article
There's nothing better than the good old fashioned personal touch- answer your phone within 3 rings; give your name and be 'present' to the caller; avoid sounding rushed or too busy. Every customer wants to feel special; really being listened to fosters this sense.
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Standing Out From the Crowd
Robert Gerrish Marketing + Entrepreneur Article
Inevitably, entrepreneurs compete for business alongside others offering the same or similar services. Some sectors of business are very crowded making it difficult to make inroads, particularly for those establishing a new business.
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Top 5 Ways to Become Irresistibly Attractive in Business
Robert Gerrish Marketing + Small Business Article

Ever noticed how some people just seem to attract success? There's you bashing away at your business, doing everything the manuals tell you to do and yet the person next door, doing seemingly very little, has a constant queue at the door.How is this possible? What's the secret?
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Fixing Missed Opportunities
Robert Gerrish Marketing + Small Business Article
Let’s name a day once every three months as “Solo Entrepreneur Day for Fixing Missed Opportunities!”It is important to set aside time to look back on the past few months and question the things we've let slip by. Once we highlight stuff we can get on and fix it. Like you didn't know that.
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Bad Small Business Behaviours: Binge Marketing
Robert Gerrish Marketing + Small Business Article
Effective small business marketing is not an activity to be done in spurts, it should be constantly happening in your business. If we think of marketing as an engine, it needs to be ticking over steadily at all times.
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Top 5 Questions to Ask Yourself when Starting Out on Your Own
Robert Gerrish - Business Startup Article
The excitement of starting a new business can cause small business entrepreneurs to be too hasty. Often driven by the mistaken belief that some imaginary boat will be missed if the business isn't started NOW, this haste can result in the cutting of corners, particularly in the area of research..
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