Are
you Marketing or Educating?
Robert
Gerrish Marketing Article |
If
you're forever hearing great things said
about your work, yet not seeing these translate
into sales and revenue, it could just be
because you've fallen into the innovator
trap.
:::
Read Full Small Business Article |
Avoiding
the ‘always available’ trap
Robert
Gerrish Small Business Article |
Well
don’t we just have it all at our fingertips
these days? Mobile telephony, satellite
monitoring, wireless go anywhere internet
connection, SMS and ‘always on’
email straight to our palm devices. As
soloists, there’s no excuse for failing
to stay in touch with our work (and our
clients) regardless of where we are or when.
The marketers of course, would have us believe
this is all good.
:::
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Avoiding
Procrastination - Just Do it!
Robert
Gerrish Motivational Article |
I've
borrowed Nike's slogan as the title to this
piece because the topic itself - procrastination
and how to avoid it - sounds far too uninspiring
and when we're in the procrastination pit,
we need all the help we can get!
:::
Read Full Motivation Article |
Making
the Most of Your Existing Customer Base
Robert
Gerrish Customers + Marketing Article |
For
many, one of the greatest moments in business
is the joy of attracting a new customer
or client. In such circumstances it is easy
to get so caught up in the excitement, that
we forget to spend time on realising the
value of one of our business's best assets
- our existing client base.
:::
Read Full Customer Service Article |
Top
10 Customer Service Tips for Entrepreneurs
Robert
Gerrish Customers + Entrepreneur Article |
There's
nothing better than the good old fashioned
personal touch- answer your phone within
3 rings; give your name and be 'present'
to the caller; avoid sounding rushed or
too busy. Every customer wants to feel special;
really being listened to fosters this sense.
:::
Read Full Customer Service Article |
Standing
Out From the Crowd
Robert
Gerrish Marketing + Entrepreneur Article |
Inevitably,
entrepreneurs compete for business alongside
others offering the same or similar services.
Some sectors of business are very crowded
making it difficult to make inroads, particularly
for those establishing a new business.
:::
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Top
5 Ways to Become Irresistibly Attractive
in Business
Robert
Gerrish Marketing + Small Business Article |
|
Ever
noticed how some people just seem to attract
success? There's you bashing away at your
business, doing everything the manuals
tell you to do and yet the person next
door, doing seemingly very little, has
a constant queue at the door.How is this
possible? What's the secret?
:::
Read Article
|
Fixing
Missed Opportunities
Robert
Gerrish Marketing + Small Business Article |
Let’s
name a day once every three months as “Solo
Entrepreneur Day for Fixing Missed Opportunities!”It
is important to set aside time to look back
on the past few months and question the
things we've let slip by. Once we highlight
stuff we can get on and fix it. Like you
didn't know that.
:::
Read Article |
Bad
Small Business Behaviours: Binge Marketing
Robert
Gerrish Marketing + Small Business Article |
Effective
small business marketing is not an activity
to be done in spurts, it should be constantly
happening in your business. If we think
of marketing as an engine, it needs to be
ticking over steadily at all times.
:::
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Top
5 Questions to Ask Yourself when Starting
Out on Your Own
Robert
Gerrish - Business Startup Article |
The
excitement of starting a new business can
cause small business entrepreneurs to be
too hasty. Often driven by the mistaken
belief that some imaginary boat will be
missed if the business isn't started NOW,
this haste can result in the cutting of
corners, particularly in the area of research..
:::
Read Article |
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