do you serve?
You serve customers, usually thought to
be the potential and current users of
any organization's output. But customers
can and do come in many variations, customers
are those being asked to accept and adopt
an idea, information, service or product.
Sometimes they are called clients; sometimes
they are called patients. Business owners
and their advisors are also customers
to each other. Both have and are customers
of their associates, customers, staff
, family, close friends, acquaintances
-- and these are all customers to each
other. Everyone is asking their customer(s)
to accept their idea, information, proficiency,
changes, policies, procedures, service
or product in return for the customer's
time, effort and/or money.
way to put it..
is that everyone is spending someone else's
time, effort and/or money. How efficiently
one person helps the other spend it will
determine whether or not their customer
believes they are getting good service.
Continued good service goes hand-in-hand
with continued good business.
all customers want..
is added-value and there are only two
ways to give added-value. One, give the
customer more than they think they are
paying for or, two, do not charge them
as much for what they are getting.
want good value..
as it pertains to other things but they
want added-value for themselves. Management
wants added-value from their employees;
employees want added-value from their
management. More importantly, the firm's,
organization's, or practice's potential
and current customers, clients and patients
want added-value from both management
people spend their time, effort and/or
is what good service is all about and
what business is, and always has been,
about. Those individuals, firms, businesses
or organizations that carry on this tradition
will be the ones that survive in the 21st
more articles by Alan J Zell
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