is motivational or its stumbling
in the dark. The best leaders dont
order people to do a job, the best leaders
motivate people to want to do the job.
trouble is the vast majority of leaders
dont delve into the deep aspects
of human motivation and so are unable
to motivate people effectively.
down through goals and aims and aspirations
and ambitions and you hit the bedrock
of motivation, the dream. Many leaders
fail to take it into account.
are not goals and aims. Goals are the
results toward which efforts are directed.
The realization of a dream might contain
goals, which can be stepping stones on
the way to the attaining dreams. But the
attainment of a goal does not necessarily
result in the attainment of a dream.
instance, Martin Luther King did not say,
I have a goal. Or I
have an aim. The power of that speech
was in the I have a dream.
are not aspirations and ambitions. Aspirations
and ambitions are strong desires to achieve
something. King didnt say he had
an aspiration or ambition that
....one day this nation will rise up and
live out the true meaning of its creed:
We hold these truths to be self-evident,
that all men are created equal.
He said he had a dream.
you are a leader speaking to peoples
aspirations and ambitions, you are speaking
to something that motivates them, yes;
but you are not necessarily tapping into
the heartwood of their motivation.
all, one might aspire or be ambitious
to achieve a dream. But ones aspiration
and ambition may also be connected to
things of lesser importance than a dream.
dream embraces our most cherished longings.
It embodies our very identity. We often
wont feel fulfilled as human beings
until we realize our dreams.
leaders are avoiding peoples dreams,
if leaders are simply setting goals (as
important as goals are), they miss the
best of opportunities to help those people
take ardent action to achieve great results.
Thomas Jefferson wrote in the Declaration
of Independence that "Governments
derive their just powers from the consent
of the governed," he was writing
about a dream. Not one European government
at that time was a democracy. There had
been few true democracies in the West
since the fall of the Athenian democracy
more than 2,000 thousand years before.
But Jefferson's "dream" motivated
people to take action. In fact, that dream
motivates people to act around the world
the dreams of the people you lead. People
will not tell you what they dream until
they trust you. They won't trust you until
they feel that you can help them attain
their dreams. Acquiring that understanding
can cement a deep, emotional bond between
are not fantasies. Going to the mountain
may be a dream. Standing on the mountain
may be a dream. On the other hand, having
the mountain come to us is a fantasy.
Dreams can be realized, fantasies can't.
Focus on dreams, on what is objectively
achievable, not on fantasies.
are positive, uplifting. The Old English
word dream means "joy,
music, and noise-making." But that
positive, inspirational quality can have
negative effects on an organization.
dreams can damage an organization. For
instance, union/management issues are
often particularly inflammatory because
of conflicting dreams, of both sides seeing
the other as "the enemy." Your
audience wanting to go back to the "good
old days" can be a negative dream.
Only a trusted leader can help people
reshape their dreams.
people have a dream for their life and
work. Even people in abject circumstances,
such as prisons and concentration camps,
dream of a fulfilling existence beyond
their present circumstances. If they lose
their dreams, they lose an essential quality
of their humanity.
won't be transformed by your leadership
if you have a low opinion of and low expectations
for their dream and/or if they are convinced
that you can't help them attain that dream.
people don't consciously realize what
they dream. But that doesn't mean that
they are not influenced by their subconscious
dream. A subconscious dream can motivate
people to act without their clearly understanding
why they are acting. Have the people you
lead be fully conscious of the content
and meaning of their dream or risk having
your organization's activities be impeded
by a dimly perceived yet none-the-less
dream has a price. It's one thing to think
it. It's another thing to do it. Know
the price people will have to pay to attain
their dream. Have them understand the
a leader, dream with the people! Without
hitching our wagons to stars, the wagons
and the stars lose their true meaning
in our lives.
give meaning to emotion and purpose to
action. People who believe theyre
living their dream see their jobs as part
of a higher cause and will work accordingly.
Conversely, people who see their jobs
as antithetical to their dream, may see
that work as oppressive; and they too
will work accordingly.
are supreme reality. Dream graffiti on
a Paris wall during the 1968 student rebellion
said, "Be realistic: Do the impossible!
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