Article by Business Woman - Jan B. King |
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Jan B. King
Business Woman
Jan B. King currently leads a consulting
practice primarily devoted to helping
traditional publishers, writers, and educators
with content development and curriculum
design for print publications and innovative
web sites. In addition she teaches small
business management topics and writes
and speaks extensively on employee-ownership
and participative management. |
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Home> Business
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Jan B. King> Business Leadership
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Top Ten Reasons Businesses Succeed - Jan B. King |
1.
The experience and skills of the top managers.
Over half of business failures are directly
related to managerial incompetence.
2. The energy,
persistence and resourcefulness (the will
to make the business succeed) of the top
managers.
Many business owners have failed or come
close several times before their “instant”
success. Don’t give up.
3. A product that is at least a cut above
the competition and service that doesn’t
get in the way of people buying.
There must be a compelling reason to buy;
the product is great, the people love to
provide service, and the buying experience
is easy and fun.
4. The ability to create a “buzz”
around the product with aggressive and strategic
marketing.
Make scarce marketing resources count. Do
as much homework about your customers and
their choices as you can before investing
your marketing dollars.
5. Deal-making
skills to sell the product at the highest
possible price given your market.
It comes down to your customers’ perception
of the value of your product and sometimes
the power of your personality.
6. The ability
to keep developing new products to retain
and build a customer base.
Consider gradual product development based
on improvements to the current product line
and sold to the current customer base.
7. Deal-making
skills to work with resource suppliers to
keep costs low.
Keeping costs lower than competitors’
and continuing to look for cost reductions
even when the business is profitable is
key.
8. The maturity
to treat employees, suppliers and partners
fairly and respectfully.
Trust and respect result in productivity
increases in ways that may be difficult
to see and quantify.
9. Superior location
and/or promotion creating a connection between
your product and where it can be obtained.
Studies have shown it can take seeing your
product or name seven times before a customer
is ready to buy.
10. A steady source
of business during both good economic times
and downturns.
Over the long term, develop a product mix
that will include winners during good economic
times and other winners when times are tough.
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::: Business
Motivation Home> Business
Articles> Author
Jan B. King> Small Business article
Jan
B. King , views on business and
on publishing have been widely quoted in
Working Woman Magazine, the American Bar
Association’s Bar Leader magazine,
Small Business USA, Business Finance, the
Los Angeles Business Journal, and on business
web sites such as webhire.com, office.com,
ybn.com, portera.com. She has also appeared
on Making It! a small business television
program on KTTV Los Angeles, The Economic
Journal, a PBS business program, as well
as on numerous nationally syndicated business
radio programs.
Additional information on the author can
be found at www.janbking.com.
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Business Success |
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Jan King Books |
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Jan B. King |
Business Author &
Consultant.
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