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Articles by Business Woman - Jan B. King Article by Business Woman - Jan B. King

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Jan B. King
Business Woman

Jan B. King currently leads a consulting practice primarily devoted to helping traditional publishers, writers, and educators with content development and curriculum design for print publications and innovative web sites. In addition she teaches small business management topics and writes and speaks extensively on employee-ownership and participative management.
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Top Ten Reasons Businesses Succeed Top Ten Reasons Businesses Succeed - Jan B. King

1. The experience and skills of the top managers.
Over half of business failures are directly related to managerial incompetence.

2. The energy, persistence and resourcefulness (the will to make the business succeed) of the top managers.
Many business owners have failed or come close several times before their “instant” success. Don’t give up.

3. A product that is at least a cut above the competition and service that doesn’t get in the way of people buying.

There must be a compelling reason to buy; the product is great, the people love to provide service, and the buying experience is easy and fun.

4. The ability to create a “buzz” around the product with aggressive and strategic marketing.

Make scarce marketing resources count. Do as much homework about your customers and their choices as you can before investing your marketing dollars.

5. Deal-making skills to sell the product at the highest possible price given your market.
It comes down to your customers’ perception of the value of your product and sometimes the power of your personality.

6. The ability to keep developing new products to retain and build a customer base.
Consider gradual product development based on improvements to the current product line and sold to the current customer base.

7. Deal-making skills to work with resource suppliers to keep costs low.
Keeping costs lower than competitors’ and continuing to look for cost reductions even when the business is profitable is key.

8. The maturity to treat employees, suppliers and partners fairly and respectfully.
Trust and respect result in productivity increases in ways that may be difficult to see and quantify.

9. Superior location and/or promotion creating a connection between your product and where it can be obtained.
Studies have shown it can take seeing your product or name seven times before a customer is ready to buy.

10. A steady source of business during both good economic times and downturns.
Over the long term, develop a product mix that will include winners during good economic times and other winners when times are tough.



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::: Business Motivation Home> Business Articles> Author Jan B. King> Small Business article



Jan B. King , views on business and on publishing have been widely quoted in Working Woman Magazine, the American Bar Association’s Bar Leader magazine, Small Business USA, Business Finance, the Los Angeles Business Journal, and on business web sites such as webhire.com, office.com, ybn.com, portera.com. She has also appeared on Making It! a small business television program on KTTV Los Angeles, The Economic Journal, a PBS business program, as well as on numerous nationally syndicated business radio programs.
Additional information on the author can be found at www.janbking.com.





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