noticed how some people just seem to attract
success? There's you bashing away at your
business, doing everything the manuals
tell you to do and yet the person next
door, doing seemingly very little, has
a constant queue at the door.
is this possible? What's the secret?
solution can be to master the power of
attraction. Becoming attractive in business
may sound a little new age, but if you're
big enough to embrace the concept you're
likely to be pleasantly surprised.
attraction is created when someone is
being totally authentic in their work
and their life.
Ok, here's a real life example: Put a
toddler in a room full of people where
only one is proficient and confident in
dealing with children and see where the
child is drawn. You guessed it!
attraction comes from being so totally,
absolutely committed to what you do and
confident in your ability to do it, people
(and opportunities) are drawn to you.
put your current thinking on hold for
a few minutes and contemplate these five
steps to becoming irresistibly attractive.
Practice being 'Triple O' - Organised,
Open and Optimistic
may translate into how quickly you respond
to things, how effectively you follow-through
on your promises. Doing what you say you're
going to do, behaving as you would like
others to behave.
is about speaking the truth; being big
enough to say 'I don't know the answer,
but I'll find out'. It's about discussing
the things you may often shy away from
- your fees, your profit margins, your
weaknesses. Being open means avoiding
jargon; being knowledgeable, without being
is the ability to see opportunity where
others see problems; to clearly empathise
with a client who has concerns and create
a picture of how things will look once
you've performed your magic. Optimists
avoid gossip, they challenge beliefs,
they see a bright future and look beyond
business cycles and talk of gloom.
2. Be generous
Shock, horror! Generosity in business
generous with your time and generous with
your advice doesn't mean you're doing
stuff for nothing; rather it's an avoidance
of being hurried or incomplete in your
support. If a business opportunity comes
your way that appears not to suit you,
think before being dismissive. Be generous
enough to take in what's being said and
try to find a solution even if it gives
work to others. You'll be remembered for
your generosity and generosity has a habit
of getting repaid.
Shut up and listen
many of us mere men I suspect, it was
something of a revelation when I grasped
the concept that women like to be listened
to. Often just that - listened to. We're
not expected to find a solution, indeed
in many cases a solution is not what is
required. The same can be true in business
(and not just when dealing with women).
to our clients and customers is something
we do all too rarely. Next time you're
in a conversation and you feel yourself
jumping to finish sentences or come up
with solutions: STOP, SHUT UP and LISTEN!
reflecting back what you've heard, make
sure you've listened intently and ask
questions to take the conversation further.
You may feel you have the answers (and
indeed you may), but by listening more
deeply you'll be giving your clients much
more and you'll be forging a deeper relationship.
Develop the brand 'you'
think it was in the movie Wild at Heart
when Nicholas Cage, after being asked
why he wore a snakeskin jacket, responded:
'I wear this jacket as a sign of my individuality
and my belief in personal freedom.' Ok,
I'm not suggesting we all wear silly jackets,
but we need to be clear on what our identity
is; we need to feel comfortable in our
you feel a sense of 'disconnection' anywhere
in your business you'll not be comfortable.
You may hate gambling, yet be working
for a gambling client. Dislike junk food,
yet undertaking work for a fast food outlet.
In the long term it won't serve you well,
because it's stopping you being you and
others will pick it up.
clear on the brand 'you' and be faithful
Be a model
of all in the pursuit of the attraction
principle is to be a model business person
to those around you. Don't accept second
best. Avoid unsightly confrontations at
all costs. Treat all with respect and
humility. Never think of yourself as infallible,
don't view yourself as a star and don't
kid yourself that you know it all. None
of us do.
what do you think, are you prepared to
give it a go?