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Throughout
most of human history, we have been accustomed
to evolution, or the gradual changing
and progressing of events in a straight
line. Sometimes the process of change
was faster and sometimes it was slower,
but it almost always seemed to be progressive,
from one step to the other, allowing you
some opportunities for planning, predicting
and changing.
Today,
however, the rate of change is not only
faster than ever before, but it is discontinuous.
It is taking place in a variety of unconnected
areas and affecting each of us in a variety
of unexpected ways. Changes in information
processing technologies are happening
separately from changes in medicine, changes
in transportation, changes in education,
changes in politics and changes in global
competition. Changes in family formation
and relationships are happening separately
from the rise and fall of new businesses
and industries in different parts of the
country. And if anything, this rate of
accelerated, discontinuous change is increasing.
As a result, most of us are already suffering
from what Alvin Toffler once called, future
shock.
You
cant do very much about the enormity
of these changes, but the one thing that
you can do is to think seriously about
yourself and your basic need for security
and stability. In no area is this more
important than in the areas of job security
and financial security. You must give
special attention to your ability to make
a good living and provide for yourself
in the months and years ahead.
Above
all, to position yourself for tomorrow,
you must think continuously and seriously
about your work today, your earning ability
, and the work that you will be doing
one, three, and five years from today.
You must plan to achieve your own financial
security, no matter what happens.
Charles
Kettering said that you should give a
lot of thought to the future because that
is where you are going to spend the rest
of your life. One of the greatest mistakes
that people can make, and the one with
the worst long-term consequences, is to
think only about the present and give
very little thought to what might happen
in the months and years ahead.
When
our grandfathers started work, it was
quite common for them to get a basic education
and then go to work for a company and
stay with that same company for the rest
of their working lives. When our parents
went to work, it was more common for them
to change jobs three or four times during
their lifetime, although it was difficult
and disruptive.
Today,
with increased turbulence and change in
the national and global economy, a person
starting work can expect to have five
full-time careers between the ages of
21 and 65, and 14 full-time jobs lasting
two years or more. According to Fortune
Magazine, fully 40 percent of American
employees in the 21st Century will be
contingency workers. This
means that they will never work permanently
for another company. They will continue
to move as needed, from company to company,
from job to job, earning less money than
full-time employees and accruing very
few, if any, benefits in terms of health
care and pension plans.
Imagine
what your job will look like five years
from today. Since knowledge in your field
is probably doubling every five years,
this means that fully twenty percent of
your knowledge and your ability in your
field is becoming obsolete each year.
In five years, you will be doing a brand
new job with brand new skills and abilities.
Ask yourself, What parts of my knowledge,
skills and work are becoming obsolete?
What am I doing today that is different
than what I was doing one year ago and
two years ago? What are you likely
to be doing one year, two years, three
years, four years and five years from
today? What knowledge and skills will
you need and how will you acquire them?
What is your plan for your economic and
financial future?
We
are now in the knowledge age. Today, the
chief factors of production are knowledge
and the ability to apply that knowledge
to achieving results for other people.
Your earning ability today is largely
dependent upon your knowledge, skill and
your ability to combine that knowledge
and skill in such a way that you contribute
value for which customers are going to
pay.
The
Law of Three says that you must contribute
three dollars of profit for every dollar
that you wish to earn in salary. It costs
a company approximately double your salary
to employ you in terms of space, benefits,
supervision, and investment in furniture,
fixtures, and other resources. For a company
to hire you, they have to make a profit
on what they pay you. Therefore, you must
contribute value greatly in excess of
the amount you earn in order to stay employed.
To put it another way, your earning ability
must be considerably greater than the
amount you are receiving, or you will
find yourself looking for another job.
To
position yourself for tomorrow, here is
one of the most important rules you will
ever learn: The future belongs to
the competent. The future belongs
to those men and women who are very good
at what they do. Pat Riley, in his book
The Winner Within, wrote that, If
you are not committed to getting better
at what you are doing, you are bound to
get worse. To phrase it another
way, anything less than a commitment to
excellent performance on your part is
an unconscious acceptance of mediocrity.
It used to be that you needed to be excellent
to rise above the competition in your
industry.Today, you must be excellent
even to keep your job in your industry.
The
marketplace is a stern task master. Today,
excellence, quality, and value are absolutely
essential elements of any product or service,
and of the work of any person. Your earning
ability is largely determined by the perception
of excellence, quality, and value that
others have of you and what you do. The
market only pays excellent rewards for
excellent performance. It pays average
rewards for average performance, and it
pays below average rewards or unemployment
for below average performance. Customers
today want the very most and the very
best for the very least amount of money,
and on the best terms. Only the individuals
and companies that provide absolutely
excellent products and services at absolutely
excellent prices will survive. Its
not personal. Its just the way our
economy works.
To
earn more, you must learn more. You are
maxed out today at your current level
of knowledge and skill. However much you
are earning at this moment is the maximum
you can earn without learning and practicing
something new and different.
And
heres the rub. Your accumulated
knowledge and experience is becoming obsolete
bit by bit, day by day. The knowledge
in your field is doubling every three
to five years. That means that your knowledge
must double every three to five years
just for you to stay even.
The
solution to the dilemma of unavoidable
change and restructuring is continuous
self-development. Your personal knowledge
and your ability to apply that knowledge
are your most valuable assets. To stay
on top of your world, you must continually
add to your knowledge and your ability.
You must continually build up your mental
assets if you want to enjoy a continuous
return on your investment. And only by
building on your current assets do you
stop them from deteriorating.
By
engaging in continuous self-improvement,
you can put yourself behind the wheel
of your own life. By dedicating yourself
to enhancing your earning ability, you
will automatically be engaging in the
continuous process of personal development.
By learning more, you prepare yourself
to earn more. You position yourself for
tomorrow by developing the knowledge and
skills that you need to be a valuable
and productive part of our economy, no
matter which direction it goes.

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