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Anita Roddick Biography

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Anita Roddick Biography (Dame Anita Perella Roddick): Entrepreneur and Activist
Famous for : Founding The Body Shop chain of stores, being an environmentalist and a human rights campaigner.
Roddick details : Born - October 23, 1942 Littlehampton, Sussex, UK / Died September 10, 2007

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Anita Roddick Bio

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Anita Roddick founded The Body Shop in the United Kingdom, which went on to become a global retail chain of more than 2000 stores selling ethically produced body creams and cosmetics. Roddick was green before it was cool to be green, she used her success to affect change, and her business and philosophy continues to grow today.

She was born in the small town of Littlehampton in the United Kingdom on the 23rd of October, 1942. Roddick was the daughter of Italian immigrants, Gilda and Donny Perella. After studying to be a teacher, Roddick traveled the world, before returning to England and marrying her life partner Gordon Roddick.

The Roddicks had run a restaurant and a hotel, before Anita started The Body Shop while her husband was in the United States. With no experience, she opened the first store to support her family while her husband was trekking from Buenos Aires to New York City. Roddick referred to her first store as a "series of brilliant accidents".

The Body Shop opened with fifteen cosmetic products, sold in small, recyclable bottles to keep start up costs as low as possible. Anita Roddick didn't start the store because she thought it would be good for the environment, she started it to put food on the table at home while her husband was away. People loved the products she offered and The Body Shop quickly grew in popularity. A second store was opened in Chichester, then friends and family started opening stores, and eventually The Body Shop spread throughout the world with more than 2000 locations.

As The Body Shop grew, Roddick's social conscience and her passion for the environment and human rights also grew. Five values that the company still abides by include;

  • Against Animal Testing - We believe that testing cosmetics on animals is unethical, unnecessary and should be banned.
  • Support Community Trade - We believe in buying the highest quality natural ingredients and handcrafted products, from the best people, for a fair price.
  • Activate Self Esteem - We'll never sell false promises, or an unattainable ideal of beauty, and never ever play on insecurities. We believe that there's no one way for a woman to look.
  • Defend Human Rights - We believe we have a responsibility to ensure that wherever we trade and whomever we trade with, our relationships respect and honor human rights.
  • Protect our Planet - We promote the use of renewable resources and sustainable raw ingredients, supporting sustainable wood through the use of Forest Stewardship Council certified wood products. We actively strive to minimize waste and the unnecessary use of excess packaging on our products. We use renewable energy, we are planting trees to absorb the carbon we produce, and have committed to becoming carbon neutral by 2010

The Body Shop says "Our Values are our DNA and govern all that we do, from reducing our carbon footprint to ordering our envelopes. To us, there is no other way to work. After all, when you believe in what you do, you do it better."

"For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses." Anita Roddick Quote

Dame Anita Roddick published several books, including "Body And Soul: Profits with Principles", "Business as Unusual: The Triumph of Anita Roddick", "Take it Personally : How to Make Conscious Choices to Change the World", and "Troubled Water: Saints, Sinners, Truth & Lies About the Global Water Crisis."

In 1990 Anita Roddick founded the "Children on the Edge" foundation. The purpose of the charitable organization is to protect the "most vulnerable and marginalized child worldwide, ensuring they are heard and are not invisible, are protected and have their needs met, advocating for all of their rights in accordance with the principles and provisions of the UN Convention on the Rights of the Child."

On the 10th of September, 2007 Dame Anita Perella Roddick, DBE died at the age of 64. Roddick learned that she had been living with hepatitis C just two years before her death, even though it is likely that she contracted the disease back in the seventies after giving birth. She was taken to hospital after suffering from a headache and soon died of a major brain hemorrhage. It is not known if the hemorrhage was related to her suffering from hepatitis C.

The "Queen of Green" passed away at the St Richard's Hospital in Chichester, West Sussex with her husband Gordon, and two daughters Sam and Justine by her side.

The prime minister of the United Kingdom, Gordon Brown said "She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market..
She will be remembered not only as a great campaigner but also as a great entrepreneur."

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Anita Roddick Quotes Anita Roddick Quotes

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita Roddick - Business - Finance - Selling - Customers

Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita Roddick - Entrepreneurs - Ideas

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