Giorgio Armani is a well known fashion designer who owns and operates his self-named brand of clothing and is touted as Italy's most successful fashion designer.

Born on July 11, 1934 in Piacenza, Italy, Giorgio Armani originally planned on studying medicine and attended Milan University in order to become a doctor. Instead of pursuing the medical arts, however, Armani found his passion in photography. In 1957, at the age of 23, Armani was called on for military service with the Italian armed forces.

When he returned from service, Giorgio Armani took a job as a window dresser in a store named La Rinascente in Milan. Armani later credited his experience with the department store with helping him focus on his clean lines and elegant styles that would later serve as the trademark to his fashion lines.

After travelling back and forth to England, Armani took a job as a designer with the fashion house Nino Cerruti. He stayed there from 1961 to 1970 designing clothes for the Hitman line before leaving to work as a freelance designer.

His observations of English fashion served him well and his appreciation for clean lines helped him start his own label in 1974. He started his label with his friend and partner Sergio Galeotti and, in 1975, started a womenswear line with his sister, Rosanna Armani. Ten years later, after a successful decade of fashion, Galeotti died of AIDS.

Armani has since seen the launch of Armani Underwear, Giorgio Armani Junior, Armani Accessories, Swimwear, and Occhiali. He even developed a line of off-field sportswear for the English football team.

A good understanding of branding power led him to open a line of less expensive clothing entitled Emporio Armani and Armani Jeans in 1981. The success of his multiple labels led to the Armani makekup line in 2000.

Although he still wants his fashions to represent the type of clothing that can be worn on the streets, Giorgio Armani has developed his lines beyond the wide padded power suits of the 1980s and, instead focused more on the subtle masculine and feminine lines of the early 21st century.

Armani was the first fashion designer to ban ultra-thin models from his fashion shows, focusing instead on women with a Body Mass Index of over 18. He was also the first fashion designer to broadcast a fashion show live via the internet for the spring/summer show of 2007.

His wide range of styles and broad appeal has earned him international recognition in both the fashion world and as a versatile designer for the common man. As a result, Giorgio Armani has earned millions with his fashion every year, amassing a fortune with his vast talent.



This Giorgio Armani biography may not be reproduced online.
Copyright © Woopidoo.com (ek)

In the end, the customer doesn't know, or care, if you are small or large as an organisation.. she or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani - Companies - Fashion - Customers - Clothes - Products

It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.
Giorgio Armani - Design - Fashion - Environment - Influence - Consumer - Capitalism - Society - Companies - Responsibility - Products - Change - Respect

::: more Giorgio Armani quotes