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Marketing Articles from some of the leaders in investing, business, and finance. Includes articles about marketing, promoting products, and tips for marketing better.

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Marketing Articles Marketing Articles - Advertising and Promotion

World's Top Brands 2008
Review of the World's Top Brands 2008
BrandZ has released their third annual list of the top 100 most powerful brands in the world, with the Internet search engine Google coming in at number one. The dollar value of the Google brand has increased by 30% to an estimated $86.1 billion according to the BrandZ Top 100 list.
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World's Best Brands Review 2007
Review of the Best Global Brands for 2007
For the seventh consecutive year the number one brand in the world is the brown fizzy soft drink of Coca-Cola. The global giant is slowing though as the company is spending a lot of time focusing on the healthier beverages that people are continuing to choose over the classic Coke beverage.
::: Read Best Brands
Search Engine Optimization Tips for Small Businesses
David Bond Search Engine Optimization Basics
Have you ever wondered why the sites at the top of search engine results are there? Especially if your site is nowhere to be seen, yet it has a lot more valuable content or a better product range than those at the top. It can be frustrating for small businesses that put a lot of work into their websites, yet get a fraction of the visitors that some people talk about receiving.
::: Read the SEO Basics Guide
Interview with Aaron Wall of SEO Book
Aaron Wall Interview - Internet Marketing and SEO Expert
Aaron Wall is an American based Search Engine Optimization expert and Internet entrepreneur. He is most recognized for his popular ebook (SEO Book) that helps webmasters to optimize their website to achieve better search engine rankings. Aaron also has a portfolio of successful Internet, marketing, and shopping related websites.
::: Read the Interview
World's Best Global Brands Review 2006
Review of the Best Global Brands for 2006
The branding company Interbrand and the BusinessWeek magazine have teamed up again to rank the world's leading super brands. The best brands in 2006 are a lot like the ones featured on the list in 2005, except for some jostling from long established companies and just a few new comers finding themselves on the elite 100 list.
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Internet Marketing for Small Businesses
Michael Dylan Internet Marketing Article
Whether your whole business is online or it is just to direct visitors to your bricks and mortar business, marketing it properly online is important. This does not mean that you have to spend a million dollars doing it, or that you have to receive a degree to do it yourself.
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Are you Marketing or Educating?
Robert Gerrish Marketing Article
If you're forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you've fallen into the innovator trap.
::: Read Full Small Business Article
Motivational Tips and Questions
Dorene Lehavi - Networking Article

As you know, I write, coach and do seminars on helping people find their passion and build their lives around doing what they love. I know one of the big challenges in the process is to stay motivated, and the secret to staying motivated is to continually check in with yourself and clarify where you are.
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Motivational Marketing
Brent Filson Marketing + Motivational Article
Just as we're supposed to use only a fraction of our brains' capabilities, so I'm convinced, working with businesses in major industries, that people get just a fraction of the results they're capable of. Few businesses come close to achieving their potential results. That's because businesses are not marketing from the heart. When I speak of the heart, I speak of that intuitive, emotional, feeling aspect of all of us.
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Making the Most of Your Existing Customer Base
Robert Gerrish Customers + Marketing Article
For many, one of the greatest moments in business is the joy of attracting a new customer or client. In such circumstances it is easy to get so caught up in the excitement, that we forget to spend time on realising the value of one of our business's best assets - our existing client base.
::: Read Full Customer Service Article
Standing Out From the Crowd
Robert Gerrish Marketing + Entrepreneur Article
Inevitably, entrepreneurs compete for business alongside others offering the same or similar services. Some sectors of business are very crowded making it difficult to make inroads, particularly for those establishing a new business.
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Top 5 Ways to Become Irresistibly Attractive in Business
Robert Gerrish Marketing + Small Business Article

Ever noticed how some people just seem to attract success? There's you bashing away at your business, doing everything the manuals tell you to do and yet the person next door, doing seemingly very little, has a constant queue at the door.How is this possible? What's the secret?
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10 Cardinal Rules to Business Growth
Ryan Allis Marketing + Small Business Article
Marketing is everything you do to place your product or service in the hands of potential customers. The purpose of marketing is to get the word out about your product—and in turn to make sales of your product or service. Sales is only a part of marketing, however. While sales is simply the act of converting a prospect from prospect to customer, marketing is the process that makes sales possible including brand development, partnership creation, publicity, and advertising. Marketing is the background work that gets prospects in the door.
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Fixing Missed Opportunities
Robert Gerrish Marketing + Small Business Article
Let’s name a day once every three months as “Solo Entrepreneur Day for Fixing Missed Opportunities!”It is important to set aside time to look back on the past few months and question the things we've let slip by. Once we highlight stuff we can get on and fix it. Like you didn't know that.
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10 Cardinal Rules to Business Growth
Mark Smock Marketing + Small Business Article
After over 30 years of participating in hundreds of businesses, competing in at least as many different industries, with companies marketing both products and services, you begin to develop and accumulate some fundamental businesses axioms or “rules of thumb” that seem to make more sense everyday and gain more value in business practice as your career continues to advance and evolve.
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Bad Small Business Behaviours: Binge Marketing
Robert Gerrish Marketing + Small Business Article
Effective small business marketing is not an activity to be done in spurts, it should be constantly happening in your business. If we think of marketing as an engine, it needs to be ticking over steadily at all times.
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Smarketing - Create Your Perspective For Success
Sam Silverstein Marketing Article
Knowing exactly what business you are in may be the single most important factor in jump starting your marketing efforts. So often, companies see themselves as selling specific products or providing specific services. These specificities, in effect, become blinders on their vision and greatly limit the potential growth of their businesses.
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Finding More Business
Alan J. Zell Selling + Marketing Article
Every business needs more business. That's an accepted fact. The unaccepted fact is that most businesses don't use all the opportunities available that will bring them additional business. When one looks for additional business, the primary goal should center around getting "second sales.
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