World's
Top Brands 2008
Review
of the World's Top Brands 2008 |
BrandZ
has released their third annual list of
the top 100 most powerful brands in the
world, with the Internet search engine Google
coming in at number one. The dollar value
of the Google brand has increased by 30%
to an estimated $86.1 billion according
to the BrandZ Top 100 list.
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Read Top Brands |
World's
Best Brands Review 2007
Review
of the Best Global Brands for 2007 |
For
the seventh consecutive year the number
one brand in the world is the brown fizzy
soft drink of Coca-Cola. The global giant
is slowing though as the company is spending
a lot of time focusing on the healthier
beverages that people are continuing to
choose over the classic Coke beverage.
:::
Read Best Brands |
Search
Engine Optimization Tips for Small Businesses
David
Bond Search Engine Optimization Basics |
Have
you ever wondered why the sites at the top
of search engine results are there? Especially
if your site is nowhere to be seen, yet
it has a lot more valuable content or a
better product range than those at the top.
It can be frustrating for small businesses
that put a lot of work into their websites,
yet get a fraction of the visitors that
some people talk about receiving.
:::
Read the SEO Basics Guide |
Interview
with Aaron Wall of SEO Book
Aaron
Wall Interview - Internet Marketing and
SEO Expert |
Aaron
Wall is an American based Search Engine
Optimization expert and Internet entrepreneur.
He is most recognized for his popular ebook
(SEO Book) that helps webmasters to optimize
their website to achieve better search engine
rankings. Aaron also has a portfolio of
successful Internet, marketing, and shopping
related websites.
:::
Read the Interview |
World's
Best Global Brands Review 2006
Review
of the Best Global Brands for 2006 |
The
branding company Interbrand and the BusinessWeek
magazine have teamed up again to rank the
world's leading super brands. The best brands
in 2006 are a lot like the ones featured
on the list in 2005, except for some jostling
from long established companies and just
a few new comers finding themselves on the
elite 100 list.
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Read Best Brands Article |
Internet
Marketing for Small Businesses
Michael
Dylan Internet Marketing Article |
Whether
your whole business is online or it is just
to direct visitors to your bricks and mortar
business, marketing it properly online is
important. This does not mean that you have
to spend a million dollars doing it, or
that you have to receive a degree to do
it yourself.
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Read Marketing Article |
Are
you Marketing or Educating?
Robert
Gerrish Marketing Article |
If
you're forever hearing great things said
about your work, yet not seeing these translate
into sales and revenue, it could just be
because you've fallen into the innovator
trap.
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Read Full Small Business Article |
Motivational
Tips and Questions
Dorene
Lehavi - Networking Article |
|
As
you know, I write, coach and do seminars
on helping people find their passion and
build their lives around doing what they
love. I know one of the big challenges
in the process is to stay motivated, and
the secret to staying motivated is to
continually check in with yourself and
clarify where you are.
:::
Read Full Marketing Article
|
Motivational
Marketing
Brent
Filson Marketing + Motivational Article |
Just
as we're supposed to use only a fraction
of our brains' capabilities, so I'm convinced,
working with businesses in major industries,
that people get just a fraction of the results
they're capable of. Few businesses come
close to achieving their potential results.
That's because businesses are not marketing
from the heart. When I speak of the heart,
I speak of that intuitive, emotional, feeling
aspect of all of us.
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Read Full Marketing Article |
Making
the Most of Your Existing Customer Base
Robert
Gerrish Customers + Marketing Article |
For
many, one of the greatest moments in business
is the joy of attracting a new customer
or client. In such circumstances it is easy
to get so caught up in the excitement, that
we forget to spend time on realising the
value of one of our business's best assets
- our existing client base.
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Read Full Customer Service Article |
Standing
Out From the Crowd
Robert
Gerrish Marketing + Entrepreneur Article |
Inevitably,
entrepreneurs compete for business alongside
others offering the same or similar services.
Some sectors of business are very crowded
making it difficult to make inroads, particularly
for those establishing a new business.
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Read Full Business Article |
Top
5 Ways to Become Irresistibly Attractive
in Business
Robert
Gerrish Marketing + Small Business Article |
|
Ever
noticed how some people just seem to attract
success? There's you bashing away at your
business, doing everything the manuals
tell you to do and yet the person next
door, doing seemingly very little, has
a constant queue at the door.How is this
possible? What's the secret?
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Read Business Article
|
10
Cardinal Rules to Business Growth
Ryan
Allis Marketing + Small Business Article |
Marketing
is everything you do to place your product
or service in the hands of potential customers.
The purpose of marketing is to get the word
out about your product—and in turn
to make sales of your product or service.
Sales is only a part of marketing, however.
While sales is simply the act of converting
a prospect from prospect to customer, marketing
is the process that makes sales possible
including brand development, partnership
creation, publicity, and advertising. Marketing
is the background work that gets prospects
in the door.
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Read Marketing Article |
Fixing
Missed Opportunities
Robert
Gerrish Marketing + Small Business Article |
Let’s
name a day once every three months as “Solo
Entrepreneur Day for Fixing Missed Opportunities!”It
is important to set aside time to look back
on the past few months and question the
things we've let slip by. Once we highlight
stuff we can get on and fix it. Like you
didn't know that.
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Read Article |
10
Cardinal Rules to Business Growth
Mark
Smock Marketing + Small Business Article |
After
over 30 years of participating in hundreds
of businesses, competing in at least as
many different industries, with companies
marketing both products and services, you
begin to develop and accumulate some fundamental
businesses axioms or “rules of thumb” that
seem to make more sense everyday and gain
more value in business practice as your
career continues to advance and evolve.
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Read Article |
Bad
Small Business Behaviours: Binge Marketing
Robert
Gerrish Marketing + Small Business Article |
Effective
small business marketing is not an activity
to be done in spurts, it should be constantly
happening in your business. If we think
of marketing as an engine, it needs to be
ticking over steadily at all times.
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Read Article |
Smarketing
- Create Your Perspective For Success
Sam
Silverstein Marketing Article |
Knowing
exactly what business you are in may be
the single most important factor in jump
starting your marketing efforts. So often,
companies see themselves as selling specific
products or providing specific services.
These specificities, in effect, become blinders
on their vision and greatly limit the potential
growth of their businesses.
:::
Read Article |
Finding
More Business
Alan
J. Zell Selling + Marketing Article |
Every
business needs more business. That's an
accepted fact. The unaccepted fact is that
most businesses don't use all the opportunities
available that will bring them additional
business. When one looks for additional
business, the primary goal should center
around getting "second sales.
:::
Read Article |
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