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Edward Bernays Biography (Edward Louis Bernays) : Propagandist and Public Relations
Famous for : Being the nephew of psychologist Sigmund Freud and for introducing ideas to manipulate and mold the masses.
Bernays details : Born - 22nd of November, 1891 Vienna, Austria / Died 9th of March, 1995 Cambridge, Massachusetts, United States of America

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Business Quotes by Edward Bernays Inspiring Quotes by Famous Propagandist Edward Bernays

The best defense against propaganda: more propaganda.
Edward Bernays - Propaganda - Defense


Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.
Edward Bernays - Propaganda - Control - Chaos


This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.
Edward Bernays - Propaganda - Manufacturing - Manipulation - Ideas - Masses

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
Edward Bernays - America - Manipulation - Ideas - Democracy - Social - People

A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Edward Bernays - Propaganda - Factory - Products - Advertising - Demand

It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress. A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see in it a symbol of something else, the desire for which he is ashamed to admit to himself.
Edward Bernays - Psychology - Desire - Unconscious

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.
Edward Bernays - Propaganda - School - Training - Education

Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore. There is a tremendous field for women as active protagonists of new ideas and new methods of political and social housekeeping. When organized and conscious of their power to influence their surroundings, women can use their newly acquired freedom in a great many ways to mold the world into a better place to live in.
Edward Bernays - Women - Men - Ideas - Influence - Freedom - Manipulation

No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders.
Edward Bernays - Propaganda - Sociology - People - Ideas - Opinions - Manipulation - Prejudice

Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.
Edward Bernays - Manufacturing - Profit - Products - Selling - Demand

I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.
Edward Bernays - Competition - Propaganda - Advertising - Products - Big Business

In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.
Edward Bernays - Propaganda - Ethics - Education - Advertising - Manipulation

The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable. Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government.
Edward Bernays - Propaganda - Manipulation - Social - Government - Influential - Power - Masses

There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.
Edward Bernays - Ruler - Control - Influence - Dictate

The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.
Edward Bernays - Ruler - Advertising - Dictate - Social - Masses - Government - Manipulation

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.
Edward Bernays - Masses - Influence - Leaders - Psychology

The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group.
Edward Bernays - Masses - Psychology - Student - Manipulation - Government

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.
Edward Bernays - Ruler - Life - Dictate - Freedom - Power

Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
Edward Bernays - Propaganda - Manipulation - Influential - Masses - Competition

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.
Edward Bernays - Government - Leaders - Ethics - Media - Social - Teacher

They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons.. a trifling fraction of our hundred and twenty million.. who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.
Edward Bernays - Government - Leaders - Social - Ideas - Business - Manipulation - Control - Mind

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.
Edward Bernays - Masses - Mind - Control - Manipulation

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Edward Bernays - Masses - Social - Manipulation - Opinions - Ruler - Power

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
Edward Bernays - Engineer - Democracy - Manipulation - Freedom

Quotations by Edward Bernays Quotations by the Propagandist and Public Relations Expert Edward Bernays

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