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Edward de Bono Biography : Motivational Author and Physician
Famous for : encouraging people to use more creative thinking and creating the term "Lateral Thinking".
De Bono details : Born - 1933 Malta. Lives - Britain

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Argument is meant to reveal the truth, not to create it.
Edward de Bono - Argument - Truth

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Edward de Bono - Thinking - Intelligent - Optimistic

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono - Thinking - Optimistic - Mistakes - Emotion - Ideas

I think school is a place where thinking should be taught.
Edward de Bono - Thinking - Ideas - School - Teaching

We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
Edward de Bono - Problems - Solutions

Traditional thinking is all about "what is" Future thinking will also need to be about what can be.
Edward de Bono - Thinking - Ideas

Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then ‘process’.
Edward de Bono - Thinking - Change

The winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de Bono - Success - Innovation

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward de Bono - Problems - Solutions - Ideas - Change

Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.
Edward de Bono - Thinking - Change - Encouragement

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