Edward
de Bono Biography : Motivational
Author and Physician Famous for :
encouraging people to use more creative
thinking and creating the term "Lateral
Thinking". De Bono details
: Born - 1933 Malta. Lives -
Britain
Many highly intelligent people are poor
thinkers. Many people of average intelligence
are skilled thinkers. The power of a car
is separate from the way the car is driven. Edward
de Bono - Thinking
- Intelligent
- Optimistic
Studies have shown that 90% of error in
thinking is due to error in perception.
If you can change your perception, you
can change your emotion and this can lead
to new ideas. Edward
de Bono - Thinking
- Optimistic
- Mistakes
- Emotion
- Ideas
We may need to solve problems not by removing
the cause but by designing the way forward
even if the cause remains in place. Edward
de Bono - Problems
- Solutions
Traditional thinking is all about "what
is" Future thinking will also need
to be about what can be. Edward
de Bono - Thinking
- Ideas
Lateral thinking is concerned not with
playing with the existing pieces but with
seeking to change those very pieces. It
is concerned with the perception part
of thinking. This is where we organise
the external world into the pieces we
can then process. Edward
de Bono - Thinking
- Change
The winner is the chef who takes the same
ingredients as everyone else and produces
the best results. Edward
de Bono - Success
- Innovation
Sometimes the situation is only a problem
because it is looked at in a certain way.
Looked at in another way, the right course
of action may be so obvious that the problem
no longer exists. Edward
de Bono - Problems
- Solutions
- Ideas
- Change
Complacency with our traditional judgement
based thinking methods is not enough.
Our existing thinking habits are excellent
just as the rear wheel of a motor car
is excellent but not enough. We need to
put far more emphasis on creative and
design thinking. Judgement and analysis
are not enough. Edward
de Bono - Thinking
- Change
- Encouragement
Quotations by the famous motivational author -
Edward de Bono