When I began my military service I thought it would be like the military service I had seen in the movie, From Here to Eternity (of 1953). That was the image I had. I even took my tennis racket with me. But it wasn't anything like the movie.
Giorgio Armani - Military - Movie

The essence of style is a simple way of saying something complex.
Giorgio Armani - Style - Design - Fashion

If people want to change, they will. If they don't want to, it's hard to make them do so. The current interest in the environment is a good thing. The best way to make a contribution in fashion is to promote the idea that a fundamental interest in preserving the environment is itself fashionable.
Giorgio Armani - Fashion - Change - Environment - Influence

In the end, the customer doesn't know, or care, if you are small or large as an organisation.. she or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani - Companies - Fashion - Customers - Clothes - Products

It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.
Giorgio Armani - Design - Fashion - Environment - Influence - Consumer - Capitalism - Society - Companies - Responsibility - Products - Change - Respect

You have to have doubts. I have collaborators I work with. I listen and then I decide. That's how it works.
Giorgio Armani - Design - Fashion - Clothes - Decisions