On the outside, Yahoo is a fun and irreverent place, but on the inside we are extremely competitive.
Jerry Yang - Competition - Fun

It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo".
Jerry Yang - Branding -

We're just going to concentrate on what we've always done, which is to create the best possible online directory, adding content and other features along the way when it makes sense.
Jerry Yang - Focus - Growth -

It helps a ton when you learn people's names and don't butcher them when trying to pronounce them.
Jerry Yang - Learning - Customers -