When I'm bearish and I sell a stock, each sale must be at a lower level than the previous sale. When I am buying, the reverse is true. I must buy on a rising scale. I don’t buy long stocks on a scale down, I buy on a scale up.
Jesse Livermore - Bear Market - Stocks - Investing

The market does not beat them. They beat themselves, because though they have brains they cannot sit tight.
Jesse Livermore - Stock Market - Self Control -

The price pattern reminds you that every movement of importance is but a repetition of similar price movements, that just as soon as you can familiarize yourself with the actions of the past, you will be able to anticipate and act correctly and profitably upon forthcoming movements.
Jesse Livermore - Stock Market - Investing - Learning

The average man doesn’t wish to be told that it is a bull or a bear market. What he desires is to be told specifically which particular stock to buy or sell. He wants to get something for nothing. He does not wish to work. He doesn’t even wish to have to think.
Jesse Livermore - Bear Market - Stocks - Stock Market - Laziness

I never hesitate to tell a man that I am bullish or bearish. But I do not tell people to buy or sell any particular stock. In a bear market all stocks go down and in a bull market they go up.
Jesse Livermore - Bear Market - Stocks - Stock Market - Investments