The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Richard Branson - Assets - Branding - Music

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.
Richard Branson - Entrepreneur

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
Richard Branson - Accounting - Customers - Business

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson - Business

Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa – and it’s about getting a balance.
Richard Branson - Life - Philanthropy - Money