To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Steve Jobs - Skill - Technology - Innovation

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs - Marketing - Challenges - Customers

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Steve Jobs - Work - Management

Innovation distinguishes between a leader and a follower.
Steve Jobs - Leadership - Innovation

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Steve Jobs - Questions

I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs - Work - Success - Customers