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Branding Quotes from some of the leaders in investing, business, and finance. Includes quotes about branding, brands, and brand building.

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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment.
Bernard Arnault - Creativity - Brand - Leadership - Freedom - Luxury - Research
- Ideas

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos - Branding - Companies

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

Richard Branson - Assets - Branding


Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Sergey Brin - Marketing - Advertising - Branding

Your premium brand had better be delivering something special, or it's not going to get the business.

Warren Buffett
- Branding

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Peter Drucker
- Branding - Customers -

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Philip Knight - Money - Advertising - Branding - Jobs

When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
Ralph Lauren - Branding - Products - Consumer - Fashion - Change

I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.
Ralph Lauren - Branding - Fashion - Change - Goals

When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?
Paul Newman - Business -
Ideas - Branding - Philanthropy

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Greg Norman - Success - Branding - Marketing

The goal here is to build a brand around social relevance in media (with his Participant Productions company).
Jeff Skoll - Media - Social - Goals - Branding

I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.
Howard Stern - People
- Branding

I've never lived in a building without my name on it.
Ivanka Trump - Branding - Rich - Real Estate


It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo".
Jerry Yang - Branding


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