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Quotes from some of the leaders in investing, business,
and finance. Includes quotes about branding, brands, and brand building.|
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Branding Quotes A-Z by Author|
Working in the context of ultra-famous brands
like Dior and Vuitton, creative spirits
are always going to feel reined in. It's
important that they are free to develop
ideas. And rather than detracting from the
principal job, it reinforces it. I think
of that money as venture capital. It's not
a big investment.
Arnault - Creativity
A brand for a company is like a reputation
for a person. You earn reputation by trying
to do hard things well.
Bezos - Branding
The music industry is a strange combination
of having real and intangible assets:
pop bands are brand names in themselves,
and at a given stage in their careers their
name alone can practically gaurantee hit
Branson - Assets
Google actually relies on our users to help with our marketing. We have a
very high percentage of our users who often tell others about our search engine.
Brin - Marketing
Your premium brand had better be delivering something special, or it's not
going to get the business.
Suppliers and especially manufacturers have market power because
they have information about a product or a service that the customer does not
and cannot have, and does not need if he can trust the brand. This explains the
profitability of brands.
Michael Jordan and Tiger Woods are really
part of a very big advertising program,
and the fact that they make so much money
is because the markets have dictated that
they get that money, and the fact that they
endorse our products allows us to sell more
products and create more jobs.
Knight - Money
When you think of the blur of all the brands
that are out there, the ones you believe
in and the ones you remember, like Chanel
and Armani, are the ones that stand for
something. Fashion is about establishing
an image that consumers can adapt to their
own individuality. And it's an image that
can change, that can evolve. It doesn't
reinvent itself every two years.
Lauren - Branding
I am not looking like Armani today and somebody
else tomorrow. I look like Ralph Lauren.
And my goal is to constantly move in fashion
and move in style without giving up what
Lauren - Branding
When the idea came up, (Newman's Own) I
said, "Are you crazy? Stick my face
on the label of salad dressing?" And
then, of course, we got the whole idea of
exploitation and how circular it is. Why
not, really, go to the fullest length, and
the silliest length, in exploiting yourself
and turn the proceeds back to the community?
Newman - Business
Our success is a direct result of knowing how to market a brand and having
the right people representing the brand.
Norman - Success
The goal here is to build a brand around social relevance in media (with his
Participant Productions company).
Skoll - Media
I've always thought that a name says a lot about a person. So naturally, being
named Howard, I always wanted to crawl into a hole.
Stern - People
I've never lived in a building without my name on it.
Trump - Branding
- Rich -
It is a pretty recognizable brand name. Originally it was "Jerry's Guide
to the World Wide Web" but we settled on "Yahoo".
Yang - Branding
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