Harvard Business School - HBS Working Knowledge
Business & Finance articles from the Harvard
Business School, HBS Working Knowledge.
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12 2010 HBS Business Articles
Pays to Hire Women in Countries That Won't
- South Korean companies don't hire many
women, no matter how qualified. So multinationals
are moving in to take advantage of this
rich hiring opportunity, according to new
research by professor Jordan Siegel.
The Best Leaders for Proactive Employees
- We often expect corporate executives to
conform to certain extroverted CEO stereotypes:
C for charismatic, E for effusive, and O
for outgoing. To wit: Virgin Group chairman
Richard Branson, who very publicly flew
around the world in a hot air balloon; former
General Electric CEO Jack Welch, a guest
player on the sitcom 30 Rock; and Oracle
CEO Larry Ellison, the swashbuckling yachtsman.
Kotter: Four Ways to Kill a Good Idea
- Every visionary knows the frustration
of pitching a great idea, only to see it
killed by naysayers, say HBS professor emeritus
John P. Kotter and University of British
Columbia professor Lorne A. Whitehead. In
an excerpt from their new book, Buy-IN:
Saving Your Good Idea from Getting Shot
Down, the authors reveal strategies used
by your criticsand how to defend against
6 HBS Business Articles
with Consumers Using Deep Metaphors
- Consumer needs and desires are not entirely
mysterious. In fact, marketers of successful
brands regularly draw on a rich assortment
of insights excavated from research into
basic frames or orientations we have toward
the world around us, according to HBS professor
emeritus Gerald Zaltman and Lindsay Zaltman,
authors of Marketing Metaphoria.
Your Skills: Brand Management
- Should I trust my brand to a sports endorser?
Does B2B branding work? What does mystery
writer James Patterson know about branding
that I don't? Here are some recent HBS Working
Knowledge articles on issues that keep brand
managers up at night.
Marketing Challenges of the China Olympics
- The Olympic Games are normally a marketer's
dream. Not so much this year, given widespread
protests against the Chinese government.
Professor John Quelch outlines the branding
challenges posed by this year's Games in
16 HBS Business Articles
Polluters, Encouraging Protectors
- Where are the biggest polluters? And what
is your company doing to protect the environment?
A new Web siteboth a public service
and a research toolposts managers'
data in real time, allowing a balanced view
of industrial environmental performance.
HBS professor Michael W. Toffel and senior
research fellow Andrew A. King explain.
Your Skills: Operations Management
- Can lean production methods be used in
service industries? How can operations be
used to competitive advantage? These are
several of the questions answered in this
month's Sharpening Your Skills articles
on the topic of operations management.
Resource Belief-Curse: Oil and Individualism
- Antipathy toward markets has become particularly
acute in Latin America, write HBS professor
Rafael M. Di Tella and colleagues Juan Dubra
and Robert MacCulloch. A connection between
dependence on oil and receptivity to populist
rhetoric is both natural in economic models
and has some support in the data.