Steve Jobs Way" by Jay Elliot is
a look at the leadership skills of one
the most successful product developers
in the world. Elliot worked as the Senior
Vice President of Apple and saw first
hand how Steve jobs dealt with the challenges
and great successes of the company.
Elliot discusses iconic Apple products
that changed the way many people work,
study and communicate. The Apple II, the
Macintosh computer, the iPod, iPad and
iPhone were all game changing products.
The author shares how you can use the
lessons learned from Steve Jobs at Apple
to improve and succeed in your own business
The Steve Jobs
Way: iLeadership for a New Generation
everybody thinks of him (Steve Jobs)
as an incredible technologist, a product
creator extraordinaire, but he's much
more, and has been from the very beginning."
I joined Apple, Steve had already come
to a keen understanding that people
become motivated when their manager
or leader makes a direct, active, personal
connection to the product. He found
that's the best way to inspire others."
product developers are driven by a desire
for change, for things and experiences
that are different, better, and special.
Product developers like Steve Jobs have
imagination that enables them to envision
those new products or new ways of living.
Then they ask Why not?." Jay Elliot
Steve Jobs Way Book Contents
I: Product Czar
1: Passion for the Product
2: Success is in the Details
II: Talent Rules
3: "Pirates Not the Navy!"
4: Tapping Talent
5: Rewards for the Pirates
III: Team Sports
6: The Product Driven Organization
7: Maintaining Momentum
9: Holistic Product Development
10: Evangelizing Innovation
IV: Becoming Cool: A Different View
11: The Door Opener: Branding
12: Riding the Retail Juggernaut
13: Achieving the Definition of Cool:
"There's an App for that"
V: On Becoming Stevian
14: In His Footsteps
Letter to Steve
Steve Jobs Way: iLeadership for a New
Generation book from : Amazon.com
This biography / technology book review
may not be reproduced in part or whole.
Copyright © Woopidoo.com