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"The
Steve Jobs Way" by Jay Elliot is
a look at the leadership skills of one
the most successful product developers
in the world. Elliot worked as the Senior
Vice President of Apple and saw first
hand how Steve jobs dealt with the challenges
and great successes of the company.
Elliot discusses iconic Apple products
that changed the way many people work,
study and communicate. The Apple II, the
Macintosh computer, the iPod, iPad and
iPhone were all game changing products.
The author shares how you can use the
lessons learned from Steve Jobs at Apple
to improve and succeed in your own business
or workplace.
The Steve Jobs
Way: iLeadership for a New Generation
Book Quotes
- "Today
everybody thinks of him (Steve Jobs)
as an incredible technologist, a product
creator extraordinaire, but he's much
more, and has been from the very beginning."
Jay Elliot
- "When
I joined Apple, Steve had already come
to a keen understanding that people
become motivated when their manager
or leader makes a direct, active, personal
connection to the product. He found
that's the best way to inspire others."
Jay Elliot
- "Brilliant
product developers are driven by a desire
for change, for things and experiences
that are different, better, and special.
Product developers like Steve Jobs have
imagination that enables them to envision
those new products or new ways of living.
Then they ask Why not?." Jay Elliot
The
Steve Jobs Way Book Contents
- Part
I: Product Czar
- Chapter
1: Passion for the Product
- Chapter
2: Success is in the Details
- Part
II: Talent Rules
- Chapter
3: "Pirates Not the Navy!"
- Chapter
4: Tapping Talent
- Chapter
5: Rewards for the Pirates
- Part
III: Team Sports
- Chapter
6: The Product Driven Organization
- Chapter
7: Maintaining Momentum
- Chapter
8: Recovery
- Chapter
9: Holistic Product Development
- Chapter
10: Evangelizing Innovation
- Part
IV: Becoming Cool: A Different View
of Selling
- Chapter
11: The Door Opener: Branding
- Chapter
12: Riding the Retail Juggernaut
- Chapter
13: Achieving the Definition of Cool:
"There's an App for that"
- Part
V: On Becoming Stevian
- Chapter
14: In His Footsteps
- A
Letter to Steve
Purchase The
Steve Jobs Way: iLeadership for a New
Generation book from : Amazon.com
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