7th annual results of the "Reputation
Quotient" list of American companies
has been released. The joint venture between
the New York based market research firm
Harris Interactive, Inc. and research and
advisory company The Reputation Institute,
Inc. measures the reputations of the most
prominent companies in the United States.
Pharmaceutical company Johnson and Johnson
came in at number 1 again, holding onto
its first place position since the list
began in 1999. The cuddly image of the baby
products that it markets has helped the
image of Johnson and Johnson, with good
branding helping J&J. In contrast, most
other pharmaceutical companies did poorly
on the list of 60 companies, with Pfizer
coming at 31 and Merk at 45 suffering in
reputation with the controversy of the harmful
The Internet search engine Google that was
founded by the two Stanford University students
Brin and Larry
Page made an impressive debut on the
company Reputation Quotient list, coming
in at position 3. The Google company has
quickly developed a good reputation with
the company motto of "Don't be Evil",
a giving company philosophy, and rewarding
investors with a skyrocketing share price
hasn't hurt either.
The most visible companies are first found
by asking respondents to identify what they
think are the most popular companies. They
are then asked to list two companies with
the best reputations and two companies with
the worst reputations. After the list of
60 American has been selected, respondents
are asked to comment on different aspects
of each business. The main categories of
questioning focus on Products and Services,
Financial Performance, Workplace Environment,
Social Responsibility, Vision and Leadership,
and Emotional Appeal.
Top 10 Best Reputations
of American Companies for 2005
Johnson & Johnson - NYSE: JNJ
- Founded in 1885 - Pharmaceuticals,
medical devices, baby products, and
first aid supplies.
The Coca-Cola Company - NYSE: KO
- Founded in 1902 - International beverage
manufacturer with brands like Coke,
Fanta and Powerade.
Google - NASDAQ: GOOG - Founded
in 1998 - Internet search engine and
United Parcel Service (UPS) - NYSE:
UPS - Founded in 1907 - World package
delivery and logistics company..
3M Company - NYSE: MMM - Founded
in 1906 - Manufacturer of adhesives,
abrasives, and pharmaceuticals.
Sony Corporation - NYSE: SNE - Founded
in 1946 - Consumer electronics products
that include the Sony Walkman, digital
cameras, and the Playstation.
Microsoft Corporation - NASDAQ:
MSFT - Founded in 1975 - Major computer
software and technology company.
General Mills - NYSE: GIS - Founded
in 1866 - Food company with brands like
Betty Crocker, Nestle, and Yoplait.
FedEx Corporation - NYSE: FDX -
Founded in 1971 - Parcel delivery, logistics,
and document copying company.
Intel Corporation - NASDAQ: INTC
- Founded in 1968 - Semiconductor company
producing microprocessors and integrated
Top 10 Worst
Reputations of American Companies for
Sprint Corporation - NYSE: S - Founded
in 1899 - Telecommunications company
with a large wireless network.
Martha Stewart Living Omnimedia
- NYSE: MSO - Founded in ?? - Publishing,
media and merchandising company.
ExxonMobil Corporation - NYSE: XOM
- Founded in 1911 - Oil company.
Royal Dutch/Shell - NYSE: RDS -
Founded in 1907 - International energy
company producing oil, natural gas,
Tyco International, Ltd - NYSE:
TYC - Founded in 1907 - Conglomerate
producing products that include electronic
components, fire safety, security, and
health care products.
United Airlines/ UAL Corporation
- IATA: UA - Founded in 1926 - American
Halliburton Company - NYSE: HAL
- Founded in 1919 - Energy and Construction
company involved in oil and gas exploration.
Adelphia Communications Corporation
- OTCBB: ADELQ - Founded in 1952 - Cable
MCI (formerly Worldcom) - NASDAQ:
MCIP - Founded in 1983 - Telecommunications
Enron - BANKRUPT - Founded in 1930
- Energy company dealing with electricity,
natural gas and communications.
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